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Dr. Arunava  Mookherjee

Professor

About

arunava.mookherjee@bcrec.ac.in

1976-12-30

2004-08-23

Masters in Business Administration

Jemua Road, Phuljhore, Durgapur - 713206

193843

She earned her PhD in CRM and Customer Analytics and is dedicated to teaching MBA students for the last 20 years at the Faculty of Management Studies, Dr. B.C Roy Engineering College, Durgapur, West Bengal, India. An alumnus of the Centre for Management Studies, The University of Burdwan and the Department of Physics, BHU, she has core industry and research experience in Customer Data Analytics and CRM modelling. She specializes in Digital and Social Media analytics and its applications in Strategic Integrated Marketing Communications. Currently, her research areas lie to be Data analytics, Machine Learning, and Artificial intelligence in Marketing.

Consumer Behaviour, Behavioural Sciences, Data Analytics, Machine Learning and Artificial Intelligence in Marketing, ICT in Pedagogy, Personal Branding and Image Management.

Qualifications

Educational Qualifications
  • PhD (Relationship Marketing)
  • The University of Burdwan - 2011
  • MBA (Marketing Management)
  • The University of Burdwan - 2003
  • M.Sc (Physics - Electronics & Communication)
  • Banaras Hindu University - 2000
  • B.Sc (Physics Hons.)
  • Banaras Hindu University - 1998

CAT-2000

Teaching and R & D experience
Teaching Research Industry
20+ years 20+ years 2 years
Online Mode Teaching
Subject Link
VA 301 - Research Methodology
VA 401 - Data Analytics for Managers

❖ From April 2022 - till date – serving as Professor Marketing Management, at Faculty of Management Studies (FMS)Section of Dr. B.C. Roy Engineering College, Durgapur. Introduced new add-on courses on Business Analytics and Business Research Methods. Member of the Academic Council of Dr. B.C. Roy Engineering College.

❖ From Feb 2021- till March 2022 – served as Professor Marketing Management, at Faculty of Management Studies (FMS)Section of Dr. B.C. Roy Engineering College, Durgapur. Member of the Academic Council of Dr. B.C. Roy Engineering College & Principal of Dr. B.C Roy Academy of Professional Courses.

❖ From September 2019 – till August 2021 – served as Professor Marketing Management, at Faculty of Management Studies (FMS)Section of Dr. B.C. Roy Engineering College, Durgapur. & handling the soft skills and Pre-placement grooming of final year students of all streams of the B.Tech & Management Sections as a Co-ordinator (Soft Skills) Central Training& Placement Cell. Member of the Academic Council of Dr. B.C. Roy Engineering College.

❖ From January 2016 – August 2019 as an Associate Professor in Management, in the B.Tech Section of Dr. B.C. Roy Engineering College, Durgapur. & handling the softskills and Pre-placement grooming of final year students of all streams of the B.Tech & Management Sections as a Co-ordinator (Soft Skills) Central Training& Placement Cell.

❖ From September 2012 – December 2015- worked as the Associate Professor in Management and additionally Professor-in-Charge & Head of Academy of Professional Courses, Dr. B.C Roy Engineering College, which hosts the courses of BBA (H), BCA (H), BBM(H) Hospital Management & M.Sc(Info. Sciences) & M.Sc (Applied Mathematics), under West Bengal University of Technology. Apart from taking regular classes in Consumer Behaviour, Advertising & Sales Promotion & Strategic Management at the MBA level as the Associate Professor of Faculty of Management Studies (FMS) , Dr. B.C Roy Engineering College

o Successfully started and run the stream of BBM (H) Hospital Management as the Head of APC BCREC in association with The Mission Hospital, Durgapur.

❖ From July 2009 till August 2012 - worked as a Full-time Assistant Professor of Marketing Management in the MBA ( 2 year Full Time program) of Faculty of Management Studies (FMS) , Dr. B.C Roy Engineering College , Durgapur , under West Bengal University of Technology.

❖ From July 2007- June 2009 - worked as a Full-time Senior Lecturer of Marketing Management in the MBA ( 2 year Full Time program) of Faculty of Management Studies (FMS) , Dr. B.C Roy Engineering College , Durgapur , under West Bengal University of Technology.

o Successfully headed the Admissions Cell as the Co-ordinator (Admissions) for FMS in the year 2009 .

❖ From August 2004 – June 2007 worked as a Full-time Lecturer of Marketing Management in the MBA ( 2 year Full Time program) of Faculty of Management Studies (FMS) , Dr. B.C Roy Engineering College , Durgapur , under West Bengal University of Technology.

o Apart from taking classes in Marketing Management, Consumer Behaviour & Marketing Research have also specialized in other core areas like the Quantitative Techniques & Organizational Behavior.

o Successfully headed the Training & Placement Cell as the Co-ordinator (Placements) for FMS since March 2005, where in played a key role as the Relationship Manager for the college.

o Suggested new courses that substantially increased the earnings of the college.

❖ From November 2003 to August 2004: worked as an Executive (Customer Relations & Receivables Management), Magma Leasing Limited, Durgapur.

o Introduced the concept of Tele – recovery & Tele marketing in the Durgapur branch & Co-ordinated a team of 6 members, providing the necessary back office support, maintaining the database and preparing the MIS for the branch.

❖ Aug 2003 - October 2003 : Research Project from ICICI Bank Ltd., Kolkata “Satisfaction tracking & Indexing of Customers of Commercial Business in South Bengal”

❖ From May 2003 – July 2003: As a trainee in a Research Project from ICICI Bank Ltd., Kolkata “Securitization of Assets at ICICI Bank Ltd.”

Marketing Management, Marketing Analytics, Digital and Social Media Marketing, Data Analytics for Managers, Consumer Behaviour, Product and Brand Management, Research Methodology and Business Statistics

Consumer Behaviour, Behavioural Sciences, Data Analytics, Machine Learning and Artificial Intelligence in Marketing, ICT in Pedagogy, Personal Branding and Image Management.

* Course Topper in MBA (Marketing Management) from BU in 2003

* Course Topper in NPTEL Course on Learning Analytics from IIT Madras 2022 (Top 5%)

* Course Topper in NPTEL Course on Integrated Marketing communication from IIT Roorkee 2023 (Top 1%)

* Course Topper in NPTEL Course on Stress Management from IIT Kharagpur 2023 (Top 1%)

* Course Topper in NPTEL Course on Customer Relationship Management from IIT Kharagpur 2023(Top 1%)

Activities

Area of Interest

Consumer Behaviour, Behavioural Sciences, Data Analytics, Machine Learning and Artificial Intelligence in Marketing

Expertise

Consumer Behaviour, ICT in teaching pedagogy, Personal Branding and Image Management.

Other distinctions

Consumer Analytics, CRM Analytics

Invited Lectures
SL. No. Location Topic
1 Conducted 3 MDPs at Power Grid, Durgapur in 2014, 2015, 2016 "Developing Behavioral Competencies for Service and Customer Orientation"
2 Is a listed trainer in Marketing Management, under GOI MSME Entrepreneurship Development Programs like KVIC,KVIP, PMEGP programs since 2007 "Marketing Feasibility analysis"
3 Tagore Institute of Science and Culture , 30th April, 2023 "Addressing Science in new areas though absorbed in Technological Application but not included in University Curricula."
Membership of professional bodies
SL. No. Professional Body
1 Operational Research Society of India
2 Indian Society for Training & Development (ISTD)
Project Ideas Submitted to Govt. Agencies/ On-going Projects / Research Ideas under preparation & execution
SL. No. Project Ideas Submitted to Govt. Agencies
1 * Is a part of the coveted British Council, Going Global Partnership (Exploratory Grant) Project in collaboration with Anglia Ruskin University, UK . Funded by British Council year - 2021 -2023

Publications

Journal
Year
Journal DOI/Link/Web Link/UGC Link
8 Jan 2024 Identifying the Factors Affecting Customer Satisfaction in the Purchase of Apparel for Sustainability in the Organized Retail Sector–a Case Study of Pantaloons Retail, Durgapur DOI
28 Sep 2023 A Study To Devise Strategies To Curb Student Absenteeism Rates To Ensure Sustainable Development Of Private Professional Colleges In West Bengal DOI
August, 2023 Electronic Word of Mouth- What motivates one to share his views online - A Study in the Indian Context. DOI
July,2009 Dutta Dev Malya, Mookherjee Arunava “A Descriptive Study on the Consumer Demographic and Psychographic profile of Retail Commercial Automobile Loan in the Region of Boreya, Jharkhand” , published in Management Vistas, peer reviewed Journal of GGSITMS, (ISSN : 0974-682X) Vol II , issue 2, July,2009
July,2010 Dutta Dev Malya, Mookherjee Arunava " Comparative Analysis of the CRM tools being deployed by the different Financial Institutions for the Retail Commercial Automobile Loan segment – A study on the Durgapur-Asansol region in West Bengal." published at SAARANSH RKG Journal of Management (ISSN : 0975-4601), Lucknow in July, 2010
Conference
Year
Conference National/International DOI/Link/Web Link/UGC Link
2006 Dutta D.M , Mookherjee Arunava, “Go Retail – The New Mantra of the Financing business”, presented in National Conference on Indian Business Environment: Issues & Challenges by Department of Business Administration, The University of Burdwan January 2006. and published in Anweshan , peer reviewed Journal of the Department of Business Administration , The University of Burdwan Vol II issue I. National
2006 Dutta D.M , Mookherjee Arunava , “Travel Insurance – An Inevitable part of Tourism Today” - A paper for the National Seminar on: The Changing Dimensions of Tourism Industry , IITTM, Gwalior, 9th & 10th February, 2006. National
2007 Mookherjee Arunava, Sengupta Indrani, “Consultancy in the SME manufacturing Sector- A Study on the Prospects and Challenges in and around Durgapur”, – A paper for the Conference organized by WEBCON, Durgapur, Sept-2007 National
2018 Roy Krishna and Mookherjee Arunava ,“ A Study To Devise Strategies To Curb Student Absenteeism Rates To Ensure Sustainable Development Of Private Professional Colleges In West Bengal ”, International conference Sustainability Development - A value chain Perspective, SDVP-18” on 7-8 Sep, 2018 International
2019 Roy Krishna , Mookherjee Arunava, Roy Rahul, Gupta Sayan , “A Study to Determine The Factors Affecting The Brand Choice Of Adult Diapers Among Hospitals In South Bengal Region Of India., International Conference-Frontiers of Operations Research and Business Studies(FORBS) conducted by Calcutta Business School and Operational Research Society of India, Durgapur Chapter on 27th and 28th Dec, 2019 International
2021 Roy Krishna , Mookherjee Arunava, Roy Ratnakirti, Banerjee Sujata , “Should schools open Physically : An Empirical Study“.ISDSI-Global 2021Coference organized by IIM, Nagpur from 27th to 30th December, 2021 International
2022 Mookherjee Arunava, Kahali Aloke , “Business Beyond Industry 4.0 – Indian Manufacturing Sector – A Value Chain Perspective”, ICOM 2022, Conference organized by ICFAI Business School Hyderabad from 13th and 14th May , 2022 . Proceedings ISBN: 978-81-956974-2-7 International
2022 Roy Krishna , Mookherjee Arunava, Bose Sudip (Student) , Bose Sandip (Student), Patra Joyjit, Gupta Subir , " Applying the ID3 Algorithm to anticipate professional students' pre-placement training requirements.", OLAB 2022, International Conference organized by Heritage Institute of Technology and ORSI , Kolkata, 15th -17th Dec, 2022, Book Chapter Awaited International
2023 Mookherjee, Arunava and Roy, Krishna, Identifying the Factors Affecting Customer Satisfaction in the Purchase of Apparel for Sustainability in the Organized Retail Sector–a Case Study of Pantaloons Retail, Durgapur (February 3, 2023). SDVP 2023 edited book : RESILIENCE AND SUSTAINABLE DEVELOPMENT, (ISBN: 978-93-56404-13-7), pp(18-33) , published from MDI Murshidabad, May,2023, Publisher : BLOOMSBURY INDIA, 2023, International Link
2022 Mookherjee, Arunava, Paul, Ujjwal Kanti and Roy, Krishna, "Identifying Factors Influencing the Intent for an eWOM Using Binary Logistic Regression", OLAB 2022, International Conference organized by Heritage Institute of Technology and ORSI , Kolkata, 15th -17th Dec, 2022, Book Chapter Awaited International
2023 Mookherjee, Arunava and Roy, Krishna, " Predicting Customer Satisfaction of Luxury Watches Using ID3 Algorithm", IEMENTECH-2023, International Conference organized by IEM Kolkata in association with IEEE Kolkata, “7th International Conference on Electronics, Materials Engineering and Nano Technology” IEMENTech 2023 at IEM Gurukul campus, Saltlake, Sec-V, Kolkata, India on 18th to 20th December , 2023. International
Book Chapter
Year
Book DOI/Link/Web Link/UGC Link
2023 Mookherjee, Arunava and Roy, Krishna, Identifying the Factors Affecting Customer Satisfaction in the Purchase of Apparel for Sustainability in the Organized Retail Sector–a Case Study of Pantaloons Retail, Durgapur (February 3, 2023). SDVP 2023 edited book : RESILIENCE AND SUSTAINABLE DEVELOPMENT, (ISBN: 978-93-56404-13-7), pp(18-33) , published from MDI Murshidabad, May,2023, Publisher : BLOOMSBURY INDIA, 2023,
2019 Roy, Krishna and Mookherjee, Arunava, A Study To Devise Strategies To Curb Student Absenteeism Rates To Ensure Sustainable Development Of Private Professional Colleges In West Bengal (May 5, 2019). Sustainable Development- A Value Chain Perspective, 1e, (ISBN: 978-93-88874-23-6) published from MDI Murshidabad, May,2019, Publisher : Speaking Tiger Publishing Pvt Ltd. DOI
2023 Book titled : "Data Analytics Skills for Managers", Aryan Publishers, India. Co- Authors Roy, Krishna, and Bhattacharjee Niloy Kumar. (ISBN-978-81-94452-54-6) Link
2009 Dutta D.M, Mookherjee Arunava, “h - CRM & not e-CRM is the essential and effective tool for Relationship Marketing for Retail financing of Commercial Automobiles in Durgapur”- A Study – as a chapter in the Edited Volume on “Wealth Management”, authored by Dr. Nalini Prava Tripathy of IIM Shillong published by Mahamaya Publishing House, 2009
2009 Dutta D.M, Mookherjee Arunava , “Emergence of Retail Financing: A Journey through Ages” A Study on West Bengal & Jharkhand”. With Prof. Dev Malya Dutta, Edited Volume named “Management, Past Present & Future” by Kumaun University, 2009.

Participations

Participation In Seminar / Conference / Symposium / Workshop / Discussion Meeting

SL. No. Event Duration Year
1 National Conference on Indian Business Environment: Issues & Challenges 2 days January, 2006
2 “Consultancy in the SME manufacturing Sector- Prospects and Challenges in and around Durgapur” 1 day September, 2007
3 National Seminar on The Changing Dimensions of Tourism Industry 1 day February, 2006
4 International conference Sustainability Development - A value chain Perspective, SDVP-18 2 days 7th & 8th Sep , 2018
5 Train The Trainers Workshop on "Soft Skills Development" under the Infosys Campus Connect Program 5 days November, 2006
6 International Conference-Frontiers of Operations Research and Business Studies(FORBS - 2019) 2 days 27th and 28th Dec, 2019
7 ISDSI-Global 2021Conference 3 day 27th Dec, 2021 to 30th Dec, 2021
8 4th International Conference on Operations Management (ICOM - 2022) 2 DAYS 13th & 14th May , 2022
9 International Conference on Öptimization, Learning and Analytics in Business"(OLAB -2022) 3 days 15th to 17th December,2022
10 International conference Sustainability Development - A value chain Perspective, SDVP-23 2 days 3rd and 4th February , 2023
11 7th International Conference on Electronics, Materials Engineering and Nano Technology” IEMENTech 2023 at IEM Gurukul campus, Saltlake, Sec-V, Kolkata, India 3 days on 18th to 20th December , 2023.
12 International Conference on 2nd International Conference on "Intelligent and Innovative Technologies in Computing, Electrical and Electronics" (ICIITCEE 2024) 2 days 24th and 25th January , 2024
13 Workshop on "Bibliometric Analysis" 1 day May, 2022
14 Master Class on Application of Digital Marketing and Social Media in Business - A Hands on Approach 3 days 26th-28th February 2020
Participation In Faculty Development Programmes
SL. No. Name Type Duration
1 Fundamental Research Using Application Software Hybrid 20th June - 26th June, 2022
2 Learning Analytics Tools - IIT Madras Online July - October, 2022 (12 weeks)
3 Integrated Marketing Communication - IIT Roorkee Online Jan - April, 2023 (12 weeks)
4 Structural Equational Modelling using R Online 15th May, 2023 - 19th May 2023
5 Current Trends in Business Analytics, Research, and Publications Online 24th to 28th July, 2023.
6 Stress Management - IIT Kharagpur Online Aug - Sep, 2023 (4 weeks)
7 Customer Relationship Management - IIT Kharagpur Online Aug - Oct , 2023 (8 weeks)
Participation In Administrative Committees
SL. No. Post Committee Year
1 Member Academic Council, BCREC Since 2018
2 Chairperson Academic Council, BCREC-APC 2021(15.2.2021)-2022(31.3.2022)
3 Member Core Team T&P, BCREC 2018 - 2021
4 Convener Soft Skills (T&P) , BCREC 2015-2021
5 Coordinator NBA , FMC-BCREC 2019-2022
6 Coordinator FMS Admissions 2009
7 Coordinator T&P, FMS, BCREC 2005-2008
8 Professor-in-Charge Dr. B C Roy Engineering College Academy of Professional Courses 2012-2015(Dec)
9 Principal Dr. B C Roy Engineering College Academy of Professional Courses 9.2.2021 - 31.3.2022
Organization of events (Dr. B. C. Roy Engineering College)
SL. No. Description
1 ✔ Organized a 2-day long International Conference, ICBAMI-2012, as the Organizing secretary at FMS Dr. B.C Roy Engineering College, Durgapur in year 2012
2 ✔ Organized a 7-day long 1st International Health Conclave, 2021 in hybrid mode, as the Chairperson, at Dr. B.C Roy Engineering College Academy of Professional Courses, Durgapur in year 2021
3 ✔ Organized a 7-day long Faculty Development Program on "Fundamental Research Using Application Software" , as the Organizing secretary at FMS Dr. B.C Roy Engineering College, Durgapur in year 2022
4 ✔ Organized a 5-day long Faculty Development Program on "Structural Equational Modelling using R" as the Co-convener at FMS Dr. B.C Roy Engineering College, Durgapur in May,2023
5 ✔ Organized a 5-day long Faculty Development Program on "Current Trends in Business Analytics, Research, and Publications" , as the Convener of the event at FMS Dr. B.C Roy Engineering College, Durgapur in July,2023

Thesis Supervised

Post Graduate
SL. No. Year Topic Rollno University Registration Affiliation
1 MBA-22-24 A comprehensive study to determine the Penetration and Visibility of Fortune Soya Oil in the Durgapur and Panagarh Markets
Rohit Kumar Tiwari - 12000922010
MAKAUT - 221200710037 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
2 MBA-22-24 A study to identify the factors affecting Consumer Purchase Intent for Women's Western Casual wear section @ Shoppers' Stop, Durgapur
Sana Ansari - 12000922013
MAKAUT - 221200710040 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
3 MBA-22-24 A Comprehensive Study on the Penetration and Visibility of Fortune Mustard Oil in the Durgapur Market.
YOGESH CHAURASIA- 12000922008
MAKAUT - 221200710060 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
4 MBA-22-24 A study to identify the factors affecting Consumer Purchase Intent for Women's Western Formal wear section @ Shoppers' Stop, Durgapur
Sohini Sen- 12000922052
MAKAUT - 221200710051 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
5 MBA-22-24 A comprehensive study to determine the Penetration and Visibility of Fortune Soya Chunks in the Durgapur and Asansol Markets
Tausif Khan- 12000922055
MAKAUT - 221200710058 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
6 MBA-22-24 A comprehensive study to determine the Penetration and Visibility of Fortune Sunflower Oil in the Durgapur and Raniganj Markets
Amit Kumar Singh - 12000922006
MAKAUT - 221200710004 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
7 MBA-21-23 A Study on the Paradigm Shift in Buying Pattern in Men's Casual Wear in Post-Covid at Pantaloons Durgapur
SIDDHARTHA DUTTA - 12000921007
MAKAUT - 211200700910007 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
8 MBA-21-23 A STUDY ON THE PARADIGM SHIFT IN THE BUYING PATTERN OF WATCHES POST COVID AT SHOPPERS STOP DURGAPUR
Richik Saha - 12000921022
MAKAUT - 211200700910022 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
9 MBA-21-23 A Study on the New Category Introduction with New age Group Projection
Priyanka Biswas - 12000922033
MAKAUT - 211200700910033 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
10 MBA-21-23 A Study on the Integrated Fashion in Ethnic Wear at Pantaloons Durgapur
Monalisha Mitra- 12000922034
MAKAUT - 211200700910034 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
11 MBA-21-23 A STUDY ON THE DYNAMIC MARKET CHANGE AND TREND ANALYSIS WITH MARKETING EVALUATION FOR LADIES WESTERN IN PANTALOONS DURGAPUR
Shaoni Ghosh- 12000922035
MAKAUT - 211200700910035 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY
12 MBA-20-22 A COMPARATIVE STUDY ON THE VARIOUS WEB CONTENT ANALYSIS OF TWO LEADING COMPANIES IN THE PAINT INDUSTRY’
Aniket Goswami - 12000919020
MAKAUT - 12000919020 MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY

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