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DR ARUNAVA MOOKHERJEE

PROFESSOR

About

23-08-2004

FMS

193843

O+

HINDUISM

1-3408406109

23-08-2004

Qualifications

Educational Qualifications
  • PhD
  • Centre For Management Studies, BU - 2011
  • MBA (Marketing Mgt.)
  • Centre For Management Studies, BU - 2003
  • M.Sc (Physics-Electronics)
  • Faculty of Science, BHU - 2000
  • B.Sc (Physics Hons.)
  • MMV, BHU - 1998
  • AISSCE
  • DAV MODEL SCHOOL, DURGAPUR - 1995
  • ICSE
  • Carmel School , Durgapur - 1993
Teaching and R & D experience
Teaching Research Industry
242 70 24

Promotions

Publications

Journal
Date Title Journal DOI Link
15-08-2025 Satisfaction and Continued Partnership Intent of the Restaurant partners of Zomato: A Latent Variable Computation Model for Sustainable CRM Vishleshikaa: The Analytics Journal DOI View
15-11-2024 Impact of electronic word of mouth (e-WOM) on purchasing decisions: an empirical study Benchmarking -An International Journal DOI View
06-12-2023 Electronic Word of Mouth – What Motivates One to Share His Views Online: A Study in the Indian Context. International Journal of Business Excellence (IJBEX), Inderscience Publishers DOI View
05-07-2010 Comparative Analysis of the CRM tools being deployed by the different Financial Institutions for the Retail Commercial Automobile Loan segment – A study on the Durgapur-Asansol region in West Bengal SAARANSH RKG Journal of Management DOI View
02-07-2009 A Descriptive Study on the Consumer Demographic and Psychographic profile of Retail Commercial Automobile Loan in the Region of Boreya, Jharkhand Management Vistas, peer reviewed Journal of GGSITMS DOI View
Conference
Date Title Conference DOI Link
18-03-2026 Moderation effect of Facebook Reel Duration in the interaction between Watch Time and Engagement: An Empirical Model of a Bengali TV Game Show 2026 9th International Conference on Electronics, Materials Engineering & Nano-Technology (IEMENTech) DOI View
10-01-2026 Impact of Social Media Marketing Factors on Consumer Buying Potential in Private Bank Insurance Services International Conference on " The Infinite Loop- From Disruption to design- Rethinking how Business, Technology and Humanity Evolve Together" DOI View
10-05-2025 Impact of e-WOM Credibility and Persuasion on Purchase Intent – An Empirical Study. International Conference on Intelligent Computing and Communication Techniques (ICICCT – 2024), DOI View
02-08-2024 Push Selling in the Mustard Oil Segment: A Latent Variable Computation Model for Sustainable CRM. International Conference on Management Education in Transition in ASIAN Countries DOI View
20-03-2024 A Study to Identify Significant Predictors of Employee Satisfaction of Private Security Personnel of Enterprises through Hierarchical Multiple Regression Analysis. International Conference on Intelligent and Innovative Technologies in Computing, Electrical and Electronics (IITCEE – 2024 DOI View
09-02-2024 Predicting Customer Satisfaction of Luxury Watches Using ID3 Algorithm. 7th International Conference on Electronics, Materials Engineering & Nano-Technology (IEMENTech – 2023) DOI View
06-03-2023 Identifying Factors Influencing the Intent for an eWOM Using Binary Logistic Regression International Conference on “Optimization, Learning and Analytics in Business” (OLAB – 2022) DOI View
06-02-2023 ID3 Optimization of Soft Skills Training Decisions for Students Based on Surveys. International Conference on “Optimization, Learning and Analytics in Business” (OLAB – 2022) DOI View
03-06-2022 Business Beyond Industry 4.0 – Indian Manufacturing Sector – A Value Chain Perspective. 4 th International Conference on Operations Management DOI View
04-02-2022 Should Schools Reopen Physically – An Empirical Study ISDSI-Global Conference 2021 Leading Business in a Fluid world 27-30 DECEMBER 2021 DOI View
03-05-2019 A Study to Devise Strategies to Curb Student Absenteeism Rates To Ensure Sustainable Development Of Private Professional Colleges In West Bengal International conference Sustainability Development - A value chain Perspective, SDVP-18 DOI View
10-02-2006 Travel Insurance – An Inevitable part of Tourism Today National Seminar on: The Changing Dimensions of Tourism Industry DOI View
29-01-2006 Go Retail – The New Mantra of the Financing business National Conference on Indian Business Environment: Issues & Challenges DOI View
Book Chapters
Date Title Book Title Editor ISBN DOI Link
15-08-2023 Data Analytics Skills for Managers (1st ed.) Aryan Publishing House 9788194452539 DOI View
15-05-2023 IDENTIFYING THE FACTORS AFFECTING CUSTOMER SATISFACTION IN THE PURCHASE OF APPAREL FOR SUSTAINABILITY IN THE ORGANIZED RETAIL SECTOR–A CASE STUDY OF PANTALOONS RETAIL, DURGAPUR RESILIENCE AND SUSTAINABLE DEVELOPMENT DR. SUNIL GIRI, DR. PINKU PAUL, DR. PAROMA MITRA, DR. NEERAJ SINGHAL (MDI, MURSHIDABAD 978-93-56404-13-7 DOI View
12-02-2009 “h - CRM & not e-CRM is the essential and effective tool for Relationship Marketing for Retail financing of Commercial Automobiles in Durgapur”- A Study Wealth Management Dr. Nalini Prava Tripathy (Currently Director of IIM Shillong) 978-81-8325-084-9 DOI View

Participations

Committee Name Start Date End Date
FDP 2025 - ORGANISING COMMITTEE 04-08-2025 08-08-2025

Projects

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