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Course Enrollment Notification for Even Semester 2025–26 | Notice dated 21.04.2026 - Regarding Payment of 5th Semester Fees | Notification for Publication of Results of 1st Semester (UG & PG) and 3rd Semester (UG) Examinations, 2025–26 | Book Distribution Schedule (2nd Round) for the 2026 EVEN Semester Students | Advertisement for the Post of Public Relations Officer

Faculty-Details

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DR SOMROOP SIDDHANTA

PROFESSOR

About

04-05-2021

FMS

236681

AB+

HINDUISM

1-10989756491

03-07-2005

Qualifications

Educational Qualifications
  • Doctor of Philosophy
  • National Institute of Technology Durgapur - 2015
  • Master of Business Administration
  • Indian School of Mines - 2003
  • Bachelor of Science
  • Durgapur Government College - 2000
  • Higher Secondary
  • Bidhan Chandra Institution for Boys' - 1997
  • Indian Certificate of Secondary Education
  • St. Xavier's School Durgapur - 1995
Teaching and R & D experience
Teaching Research Industry
245 53 28

Promotions

Publications

Journal
Date Title Journal DOI Link
31-08-2023 A comparative study of Non-Colour Bank segment among leading paint brands in Asansol market Gyan Management DOI View
31-08-2021 Does promotional mix have a long-term effect on sales? A case of the pharmaceutical industry in India The IUP Journal of Marketing Management DOI View
23-07-2015 An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firm’s Profitability: Evidence from India Global Business Review DOI View
04-08-2014 The impact of promotional mix on profit in the B2B sector Marketing Intelligence and Planning DOI View
30-06-2011 The Challenges in Establishing Prerequisites and Characteristic Features of Global Brands Pragyaan : Journal of Management DOI View
01-01-2010 Promotional Mix and Corporate Performance – An empirical study Paradigm-a Management Research Journal DOI View
Conference
Date Title Conference DOI Link
31-12-2012 A Study on the Impact of Marketing Communication on Profit in the Indian Pharmaceutical Industry 5th IIMA Conference on Marketing in Emerging Economies DOI View
Book Chapters
Date Title Book Title Editor ISBN DOI Link
06-05-2025 Is the Premier League Really Balanced? Evidence From Multiple Measures Perspectives in Sustainable Management Practices Satyajit Chakrabarti, Soumik Gangopadhyay, Isita Lahiri, Soma Sur, Subrata Chattopadhyay, Rishi Raj Sharma 9781032641966 DOI View
31-01-2012 Evidence of Co-integration between Marketing Communication and Sales – a study of Indian personal care industry Contemporary Issues in Business & Information Management PP Sengupta, B Chakrabarti, K Mandal, N Banerjee, G Bandyopadhyay, A De 978-81-8424-744-2 DOI View

Participations

Committee Name Start Date End Date
FDP 2025 - ORGANISING COMMITTEE 04-08-2025 08-08-2025
ANTI RAGGING COMMITTEE 02-07-2025 23-04-2026
FINANCE COMMITTEE 01-03-2025 23-04-2026
INSTITUTE EXAMINATION COMMITTEE 25-10-2024 23-04-2026

Projects

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