MBA

Masters in Business Administration (2 years)

Year of establishment: 2004

Current Intake: 60

OVERVIEW

Faculty of Management Studies (FMS), established in 2004, has carved itself as a leading Centre for Management education in West Bengal and Eastern India, with state-of-the-art infrastructure, experienced faculty members, providing unsurpassed insights into the global ramifications about the rise of Global and Indian businesses, which is augmented by an excellent industry-connect and an unrivalled alumni network that ensures students are industry-ready when they graduate. The MBA Program of FMS imbibes the right skills and mindset apart from the domain knowledge, and thereby develops a new generation of business leaders, uniquely equipped to both thrive in, and contribute to the agility and complexity of the current VUCA world. The MBA program is carefully tailored to equip students, not only with top-tier technical expertise and resources, but also a deeper and more holistic sense of corporate integrity and socio-¬cultural awareness — all of which we firmly believe, will be crucial for the next generation of world-class professionals.

Programme Educational Objectives for MBA :-

PE01: Graduate of the department are expected to excel in their professional careers through creation and innovation in the professional industries environment, pursue research of the entrepreneurship by aquiring comprehensive knowledge in specialized management domain, along with the core disciplines of commerce, social science, mathematics and statistics.

PEO2:Graduates of the department are expected to behave as a complete management professional by adhering to the industrial codes of conduct, professional ethics and values, and be flexible to address the challenges of managerial and leadership roles especially in a multi-cultural environment.

PEO3: Graduates of the department are expected to evolve as socially-responsible citizens, with an ability to meet the ever-transient needs of the society, through continuous adaptation to change without making any ethical trade-off.

Programme Outcomes :-

1.   Graduates of the MBA program are expected to demonstrate competence in basic level of commerce, social and information sciences, fundamental quantitative methods and specialized functional domains of management appropriate to the program.
2.   Graduates of the program are expected to be able to use appropriate knowledge and skills to identify, formulate, investigate, analyze and solve complex business problems in order to reach substantiated conclusions.
3.   Graduates of the program are expected to be able to design solutions for complex multi-dimensional corporate problems and execute systems, components or processes that meet specified needs using contemporary techniques, resources, and management tools with appropriate attention to applicable standards and relevant strategic framework.
4.   Graduates of the program are expected to work effectively as a member and leader in teams preferably in a multi-disciplinary setting.
5.   Graduates of the program are expected to communicate effectively with all the stakeholders as a part of his role as a manager
6.   Graduates of the program are expected to apply ethical principles and make ethical choices for the larger interest of Enterprise, Public and Society
7. Graduates of the program are expected to engage in independent and life-long learning to evolve as responsible Corporate Leaders

Selection Procedure:

Submit filled up the application form
Selection will be on the basis of GD and PI
Must Qualify MAT/JEMAT[ However CAT / CMAT candidates can also apply subject to the guidelines available from MAKAUT time to time ]
Fee Structure MBA (2024-26). Click here

Salient Features of Our MBA Degree Course:

A Pool of highly qualified & Experienced Faculty.
Excellent industry Institute Interface.
Computer & Internet rich learning Environment.
Well Stocked Library with National & International Journals (Learning Resource Centre).
Fully Air-Conditioned Ambience.
Latest Teaching tools & Methodology.
Soft Skill development Programme.
Strong Placement Support.
Weightage on Constant Value - Addition.

Vision

To create extraordinary success with ordinary lives in the field of management education through, meaningful, devoted and determined effort of all stakeholders.

Mission

To develop socially-conscious and creative thought leaders for managing transformation in industry and create academic excellence through research, or develop entrepreneurial skills by imparting quality and value-oriented University based management education.

HOD Details

Somroop Siddhanta

BSc, MBA - IIT (ISM) Dhanbad, PhD - NIT Durgapur

Contact No: 9002650046

Contact Email: somroop.siddhanta@bcrec.ac.in

Message from HOD

In this age of digital transformation with the avalanche of disruptive technologies like Artificial Intelligence, Blockchain and Internet of Things, the only thing that is constant is change. From large multinational firms to small businesses, from entrepreneurial start-up ventures to educational institutions, from professionals to students, all are embracing change like never before. And rightly so. Consequently, management education has undergone a paradigm shift.

FMS, BCREC has established itself as a leading centre for management education in West Bengal and Eastern India, with state-of—the-art infrastructure and faculty resources, unparalleled placements and industry connect, and with the prized alumni it possesses, who have already made giant strides in their career.

Since its inception, the focus of FMS has been on imbibing the skills and right mindset, apart from the domain knowledge, so that students may be ready to take up the challenges in the industry with aplomb. FMS strongly believes that the way forward to a successful managerial career, is to have a mindset for innovation, empathy for clients, thinking out of the box and having a clean slate of the mind, bereft of prejudices where even the most insignificant of ideas may garner a place in it. This leads to FMS graduates suggesting solutions that really matter to the organizations, and their clients, which in turn ensures unrestrained growth for the firms. A win-win situation indeed!

List of Faculty

SOMROOP SIDDHANTA	HOD
Dr. Arunava Mookherjee	Professor
INDRANI SENGUPTA	Assistant Professor
DR. BHASWATI ROY	Assistant Professor
Krishna Roy	Assistant Professor
Sandip Mukherjee	Assistant Professor
NILOY BHATTACHERJEE	Assistant Professor
PARTHA CHATTOPADHYAY	Assistant Professor
SUBHASIS DATTA	Assistant Professor
Sayanti Samanta	Assistant Professor

Achievements

Achievements

Laboratories

Area of Research

Areas of research interest

Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports.

Faculty Activity

Publications

Journal

Name	Year	Cite as MLA/APA/Vancouver/IEEE Format
SUBHASIS DATTA	2023	ECA-MURE Algorithm and CRB Analysis for High-Precision DOA Estimation in Coprime Sensor Arrays
NILOY BHATTACHERJEE	2021-22	Mukherjee S., Roy. B., Bhattacherjee, N.K., Chattopadhyay, C., A Simulation Study of the General Impact on Incentivization of Industrialization in India by Analysis of EPS, BCREC Engineering & Science Transaction (BEST), Vol. 3, Issue 1, pp. 37-45, March, 2022. ISSN: 2582-9068
NILOY BHATTACHERJEE	2021-22	Chattopadhyay, P., Dey U., Sinha, P., Bhattacherjee, N.K., A Time-Domain Study of the Urban Consumer Price Index of Fuel in India Concerning the Pandemic Period, BCREC Engineering & Science Transaction (BEST), Vol. 3, Issue 1, pp. 46-55, March, 2022. ISSN: 2582-9068
NILOY BHATTACHERJEE	2021-22	Mondal, S., Mukherjee, S., Bhattacherjee, N.K., Roy, B., Pal, H., Biswas, S., A Time-Domain Study of the Urban Consumer Price Index of Fuel in India Concerning the Pandemic Period, BCREC Engineering & Science Transaction (BEST), Vol. 3, Issue 1, pp. 56-68, March, 2022. ISSN: 2582-9068
INDRANI SENGUPTA	2006	NON LINEAR DYNAMIC PARADIGM FOR ECONOMIC SYSTEMS
INDRANI SENGUPTA	2010	A STUDY TO IDENTIFY THE CRITICAL SUCCESS FACTORS FOR ERP IMPLEMENTATION IN INDIAN SME SECTOR.
INDRANI SENGUPTA	2013	OPTIMAL ROTATION OF TEAK PLANTATION.
INDRANI SENGUPTA	2016	TREND AND INEQUALITY IN TELECOMMUNICATION DEVELOPMENT IN INDIA
INDRANI SENGUPTA	2016	DISPARITY IN TELECOMMUNICATION DEVELOPMENT ACROSS STATES IN INDIA
Sandip Mukherjee	2022	“A Simulation Study of the General Impact on the Incentivization of Industrialization in India by Analysis of EPS”; BCREC Engineering and Science Transaction, Vol. 3, Issue 1, ISSN 2582-9068, Pp. 37-45 2022
Sandip Mukherjee	2022	“An Investigation into Correlation Patterns Between Doomsday Clock Readings and Covid 19 Impact in India with Bootstrapping and ML”; BCREC Engineering and Science Transaction, Vol. 3, Issue 1, ISSN 2582-9068, Pp. 56-68 2022
Sandip Mukherjee	2018	"Labour Welfare and Social Security Measures: Indian Scenario", Shodh Abhinandan, Vol. 6, Issue 3, ISSN 2321-3116, Pp. 15-18
Sandip Mukherjee	2017	“Labour Welfare and Social Security System in India", Educational Science Review, Vol.1, No.1, ISSN 0974-5947 Pp. 40-44
Sandip Mukherjee	2011	"The seven Faces of Leadership by Robert J. Allio”; Journal of Management Research in Emerging Economies, Vol.1, No.1, Jan 2011- June 2011, ISSN No. 2229-4252 Pp.157-161 (Book Review)
DR. BHASWATI ROY	2022	. “A Simulation Study of the General Impact on the Incentivization of Industrialization in India by Analysis of EPS”; BCREC Engineering and Science Transaction, Vol. 3, Issue 1, Pp. 37-45 2022
DR. BHASWATI ROY	2022	. . “An Investigation into Correlation Patterns Between Doomsday Clock Readings and COVID 19 Impact in India with Bootstrapping and ML”; BCREC Engineering and Science Transaction, Vol. 3, Issue 1, Pp. 56-68 2022
Dr. Arunava Mookherjee	8 Jan 2024	Identifying the Factors Affecting Customer Satisfaction in the Purchase of Apparel for Sustainability in the Organized Retail Sector–a Case Study of Pantaloons Retail, Durgapur
Dr. Arunava Mookherjee	28 Sep 2023	A Study To Devise Strategies To Curb Student Absenteeism Rates To Ensure Sustainable Development Of Private Professional Colleges In West Bengal
Dr. Arunava Mookherjee	August, 2023	Electronic Word of Mouth- What motivates one to share his views online - A Study in the Indian Context.
Dr. Arunava Mookherjee	July,2009	Dutta Dev Malya, Mookherjee Arunava “A Descriptive Study on the Consumer Demographic and Psychographic profile of Retail Commercial Automobile Loan in the Region of Boreya, Jharkhand” , published in Management Vistas, peer reviewed Journal of GGSITMS, (ISSN : 0974-682X) Vol II , issue 2, July,2009
Dr. Arunava Mookherjee	July,2010	Dutta Dev Malya, Mookherjee Arunava " Comparative Analysis of the CRM tools being deployed by the different Financial Institutions for the Retail Commercial Automobile Loan segment – A study on the Durgapur-Asansol region in West Bengal." published at SAARANSH RKG Journal of Management (ISSN : 0975-4601), Lucknow in July, 2010
SOMROOP SIDDHANTA	2015	An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India. Banerjee, N. Siddhanta, S. Global Business Review, 16(4), pp. 609–622
SOMROOP SIDDHANTA	2014	The impact of promotional mix on profit in the B2B sector. Siddhanta, S., Banerjee, N. Marketing Intelligence and Planning. 32(5), pp. 600–615
SOMROOP SIDDHANTA	2012	The effect of marketing communication on sales performance-a study on the personal care industry in India Banerjee, N., Siddhanta, S., Bandopadhyay, G. European Journal of Social Sciences, 28(3), pp. 308–309
SOMROOP SIDDHANTA	2021	Does Promotional Mix Have a Long-Term Effect on Sales? A Case of the Pharmaceutical Industry in India. Siddhanta, S., Guha, M.K. The IUP Journal of Marketing Management, 20(3), pp. 7-24
SOMROOP SIDDHANTA	2010	Siddhanta, S., & Chakrabarty, A. Promotional Mix And Corporate Performance - An Empirical Study. Paradigm, 14(1), 97-102.
SOMROOP SIDDHANTA	2012	An Econometric Measurement of the Impact of Marketing Communication on Sales in the Indian Cement Industry. Siddhanta, S., Banerjee, N. European Journal of Business and Management, 4 (8), 65-75
SOMROOP SIDDHANTA	2023	A comparative study of Non-Colour Bank segment among leading paint brands in Asansol market. Singh, S. Siddhanta, S. GYAN MANAGEMENT JOURNAL, 18 (1), pp. 21-29
SOMROOP SIDDHANTA	2015	The Challenges in Establishing Prerequisites and Characteristic Features of Global Brands . Siddhanta, S. Pal, S. Pragyaan: Journal of Management, 9(1), pp. 49–53

Conference

Name	Year	Cite as MLA/APA/Vancouver/IEEE Format	National/International
Sayanti Samanta	2022	Computational Study to determine the influence of Research on enhancing API	International
NILOY BHATTACHERJEE	2022-23	Roy, B., Mukherjee, S., Bhattacherjee, N. K., Samanta, S., Gupta, S., Performance Analysis of Professional Higher Education Programmes Driven by Students Perception: A Latent Variable Computation Model for Industry 5.0, Doctoral Symposium on Human Centered Computing (HUMAN 2023), jointly organised by Techno India University, WB & CSI, Kolkata Chapter. Springer. February, 2023.	International
NILOY BHATTACHERJEE	2022-23	Mukherjee S., Roy B., Bhattacharjee N. K., Mondal, S., Roy, A. Psychosomatic impacts from COVID 19 among students of professional courses: Risk factors and possible mitigation interventions, International e-conference on the Impact of COVID-19 on Business, Economy and society, Depatt. of Commerce, Kazi Nazrul University, Asansol, 28-29 May, 2023.	International
NILOY BHATTACHERJEE	2021-22	Mukherjee, S., Roy, B., Bhattacherjee, N. K., Towards Industry 5.0- Tertiary Students' Perception on the Digitalized Operation Ecology of Competency Building Didactics, International Conference on Operations Management, ICFAI Business School (IBS), Hyderabad, May 13-14, 2022, pg. 102, ISBN: 978-81-956974-2-7	International
NILOY BHATTACHERJEE	2021-22	Sengupta, I., Koner, C., Bhattacherjee, N. K., Gupta, S., Automated Student Merit Prediction using Machine Learning, 2022 IEEE World Conference on Applied Intelligence and Computing (AIC 2022), Rajkiya Engineering College, Sonbhadra, India, technically supported by Soft Computing Research Society, June 17-19, 2022, pp. 556-561, DOI: 10.1109/AIC55036.2022.9848969	International
NILOY BHATTACHERJEE	2021-22	Bhattacherjee N. K., Dey U., Chattopadhyay P., Sinha P., Gupta, S., Machine Learning Assisted Identification of Peak Demand Patterns and Fleet Size Optimisation of Ride-Hailing Service Operations in Select Tier I Cities in India, 24th Annual International Conference of the Society of Operations Management (SOM-2021), XLRI Jamshedpur, November 2021.	International
INDRANI SENGUPTA	2022	IMPACT OF MACROECONOMIC INDICATORS ON STOCK MARKET TURNOVER: AN EMPIRICAL STUDY OF THE INDIAN STOCK MARKET	International
INDRANI SENGUPTA	2022	AUTOMATED STUDENT MERIT PREDICTION USING MACHINE LEARNING	International
INDRANI SENGUPTA	2023	IMPACT OF MACROECONOMIC INDICATORS ON THE INDIAN STOCK MARKET: A STUDY ON NSE NIFTY	International
Sandip Mukherjee	2023	“Analytical Review of the Trends of Microfinance Sector in India on Lending Assets”; 3rd International Conference on Innovative Sustainable Computational Technologies (CISCT- 2023), Graphic Era University, Dehradun & IEEE UP Section, India, Sep 8 – 9, 2023, Presented	International
Sandip Mukherjee	2023	2. “Intelligent user interfaces for Industry 4.0: Improving workplace security by systematically applying machine learning and image processing to identify face mask usage"; International Conference on Computer, Electronics and Electrical Engineering and Their Applications, NIT, Uttarakhand & IEEE UP Section, India, June 8 – 9 , 2023, Presented	International
Sandip Mukherjee	2023	3. “ Performance Analysis of Professional Higher Education Programmes Driven by Students Perception: A Latent Variable Computation Model for Industry 5.0”; Doctoral Symposium on Human Centered Computing (HUMAN 2023), Computer Society of India, Kolkata Chapter and Techno India University, West Bengal, February 25, 2023, Presented	International
Sandip Mukherjee	2022	4. “Computational study to determine the influence of research on enhancing API”; 2022 International Interdisciplinary Conference on Mathematics, Engineering and Science (MESIICON), BCREC & IEEE Kolkata, November 10 – 11, 2022, presented	International
Sandip Mukherjee	2022	5. “Towards Industry 5.0- Tertiary Students' Perception on the Digitalized Operation Ecology of Competency Building Didactics”; International Conference on Operations Management (ICOM-2022), IBS Hyderabad, Hyderabad May 13 – 14, 2022, presented	International
Sandip Mukherjee	2022	Psychosomatic Impacts from COVID19 Among Students of Professional Courses: Risk Factors and Positive Mitigation Interventions”; International e- conference on impact of Covid 19 on Business, Economy and Society, Dept. of Commerce, KNU, May 28 – 29, 2022, presented	International
Sandip Mukherjee	2022	“Professional Education in the New Normal: Students' Perception Towards Readiness for the Workplace Reimagined After COVID19”; International e-conference on Re-engineering Business Processes in New Normal Landscape, SOBE, Adamas University, June 18, 2022, presented	International
DR. BHASWATI ROY	2023	“Analytical Review of the Trends of Microfinance Sector in India on Lending Assets”; 3rd International Conference on Innovative Sustainable Computational Technologies (CISCT- 2023), Graphic Era University, Dehradun & IEEE UP Section, India, Sep 8 – 9, 2023, Presented.	International
DR. BHASWATI ROY	2023	“Intelligent user interfaces for Industry 4.0: Improving workplace security by systematically applying machine learning and image processing to identify face mask usage”;International Conference on Computer, Electronics and Electrical Engineering and Their Applications, NIT, Uttarakhand & IEEE UP Section, India, June 8 – 9 , 2023, Presented. 979-8-3503-3800-3/23/$31.00 ©2023 IEEE \| DOI: 10.1109/IC2E357697.2023.10262659. Downloaded on October 03,2023 at 11:11:15 UTC from IEEE Xplore.	International
DR. BHASWATI ROY	2023	“ Performance Analysis of Professional Higher Education Programmes Driven by Students Perception: A Latent Variable Computation Model for Industry 5.0”; Doctoral Symposium on Human Centered Computing (HUMAN 2023), Computer Society of India, Kolkata Chapter and Techno India University, West Bengal, February 25, 2023 ( Presented, https://doi.org/10.1007/978-981-99-3478-2_20 , published on 15.06.2023, Published by Springer, Singapore, Print ISBN: 978-981-99-3477-5, Online RSBN: 978-981-3478-2, pp. 223-234).
DR. BHASWATI ROY	2023	“Computational study to determine the influence of research on enhancing API”; 2022 International Interdisciplinary Conference on Mathematics, Engineering and Science (MESIICON), BCREC & IEEE Kolkata, November 10 – 11, 2022 (presented, https://doi.org/10.1109-MESIICON55227.2022.10093607, published on 01.04.2023, Published BY IEEE Explore, 978-1-6654-7072-8, pp. 1-5).	International
DR. BHASWATI ROY	2022	. “Towards Industry 5.0- Tertiary Students' Perception on the Digitalized Operation Ecology of Competency Building Didactics”; International Conference on Operations Management (ICOM-2022), IBS Hyderabad, Hyderabad May 13 – 14, 2022.	International
DR. BHASWATI ROY	2022	Psychosomatic Impacts from COVID19 Among Students of Professional Courses: Risk Factors and Positive Mitigation Interventions”; International e- conference on impact of COVID 19 on Business, Economy and Society, Dept. of Commerce, KNU, May 28 – 29, 2022.	International
DR. BHASWATI ROY	2022	“Professional Education in the New Normal: Students' Perception Towards Readiness for the Workplace Reimagined After COVID19”; International e-conference on Re-engineering Business Processes in New Normal Landscape, SOBE, ADAMAS University, June 18, 2022.	International
Dr. Arunava Mookherjee	2006	Dutta D.M , Mookherjee Arunava, “Go Retail – The New Mantra of the Financing business”, presented in National Conference on Indian Business Environment: Issues & Challenges by Department of Business Administration, The University of Burdwan January 2006. and published in Anweshan , peer reviewed Journal of the Department of Business Administration , The University of Burdwan Vol II issue I.	National
Dr. Arunava Mookherjee	2006	Dutta D.M , Mookherjee Arunava , “Travel Insurance – An Inevitable part of Tourism Today” - A paper for the National Seminar on: The Changing Dimensions of Tourism Industry , IITTM, Gwalior, 9th & 10th February, 2006.	National
Dr. Arunava Mookherjee	2007	Mookherjee Arunava, Sengupta Indrani, “Consultancy in the SME manufacturing Sector- A Study on the Prospects and Challenges in and around Durgapur”, – A paper for the Conference organized by WEBCON, Durgapur, Sept-2007	National
Dr. Arunava Mookherjee	2018	Roy Krishna and Mookherjee Arunava ,“ A Study To Devise Strategies To Curb Student Absenteeism Rates To Ensure Sustainable Development Of Private Professional Colleges In West Bengal ”, International conference Sustainability Development - A value chain Perspective, SDVP-18” on 7-8 Sep, 2018	International
Dr. Arunava Mookherjee	2019	Roy Krishna , Mookherjee Arunava, Roy Rahul, Gupta Sayan , “A Study to Determine The Factors Affecting The Brand Choice Of Adult Diapers Among Hospitals In South Bengal Region Of India., International Conference-Frontiers of Operations Research and Business Studies(FORBS) conducted by Calcutta Business School and Operational Research Society of India, Durgapur Chapter on 27th and 28th Dec, 2019	International
Dr. Arunava Mookherjee	2021	Roy Krishna , Mookherjee Arunava, Roy Ratnakirti, Banerjee Sujata , “Should schools open Physically : An Empirical Study“.ISDSI-Global 2021Coference organized by IIM, Nagpur from 27th to 30th December, 2021	International
Dr. Arunava Mookherjee	2022	Mookherjee Arunava, Kahali Aloke , “Business Beyond Industry 4.0 – Indian Manufacturing Sector – A Value Chain Perspective”, ICOM 2022, Conference organized by ICFAI Business School Hyderabad from 13th and 14th May , 2022 . Proceedings ISBN: 978-81-956974-2-7	International
Dr. Arunava Mookherjee	2022	Roy Krishna , Mookherjee Arunava, Bose Sudip (Student) , Bose Sandip (Student), Patra Joyjit, Gupta Subir , " Applying the ID3 Algorithm to anticipate professional students' pre-placement training requirements.", OLAB 2022, International Conference organized by Heritage Institute of Technology and ORSI , Kolkata, 15th -17th Dec, 2022, Book Chapter Awaited	International
Dr. Arunava Mookherjee	2023	Mookherjee, Arunava and Roy, Krishna, Identifying the Factors Affecting Customer Satisfaction in the Purchase of Apparel for Sustainability in the Organized Retail Sector–a Case Study of Pantaloons Retail, Durgapur (February 3, 2023). SDVP 2023 edited book : RESILIENCE AND SUSTAINABLE DEVELOPMENT, (ISBN: 978-93-56404-13-7), pp(18-33) , published from MDI Murshidabad, May,2023, Publisher : BLOOMSBURY INDIA, 2023,	International
Dr. Arunava Mookherjee	2022	Mookherjee, Arunava, Paul, Ujjwal Kanti and Roy, Krishna, "Identifying Factors Influencing the Intent for an eWOM Using Binary Logistic Regression", OLAB 2022, International Conference organized by Heritage Institute of Technology and ORSI , Kolkata, 15th -17th Dec, 2022, Book Chapter Awaited	International
Dr. Arunava Mookherjee	2023	Mookherjee, Arunava and Roy, Krishna, " Predicting Customer Satisfaction of Luxury Watches Using ID3 Algorithm", IEMENTECH-2023, International Conference organized by IEM Kolkata in association with IEEE Kolkata, “7th International Conference on Electronics, Materials Engineering and Nano Technology” IEMENTech 2023 at IEM Gurukul campus, Saltlake, Sec-V, Kolkata, India on 18th to 20th December , 2023.	International
SOMROOP SIDDHANTA	2023	Guha, M.K. and Siddhanta, S. Service delivery and Customer Service conundrum: an optimized Importance Performance Analysis of Public Sector Banks. 9th International Conference on Global Business Environment held at IMI Bhubaneswar, Dec15 - 16Dec 2023	International
SOMROOP SIDDHANTA	2018	Siddhanta, S. and Guha, M.K. Competitive Balance in the Indian Premier League – an Empirical Analysis. Mathsport Asia 2018 held at XLRI Jamshedpur, December 10 - 12, 2018	International
SOMROOP SIDDHANTA	2013	Siddhanta, S. and Banerjee, N. A Study on the Impact of Marketing Communication on Profit in the Indian Pharmaceutical Industry. 5th IIMA Conference on Marketing in Emerging Economies held at IIM Ahmedabad, January 9 - 13, 2013	International
SOMROOP SIDDHANTA	2012	Siddhanta, S. and Banerjee, N. An Empirical Analysis of the Impact of Marketing Communication on Profit in the Indian Cement Industry. 2nd International Marketing Conference, MARCON 2012 held at IIM Calcutta, December 28 - 30, 2012	International
SOMROOP SIDDHANTA	2012	Siddhanta, S. Banerjee, N. Bandyopadhyay, G. Evidence of Co-integration between Marketing Communication and Sales – a study of Indian personal care industry. International Conference on Business and Information Management-2012 Contemporary Issues in Business & Information Management held at NIT Durgapur, January 9 - 11, 2012	International
SOMROOP SIDDHANTA	2019	Guha, M.K. and Siddhanta, Measuring Sustainability of IPL through Competitive Balance. International Business Research Conference, held at DSMS College Durgapur, March 8, 2019	International
SOMROOP SIDDHANTA	2007	Siddhanta, S. and Pal, S. New Satellite TV regime – the challenges ahead. National Conference on Challenges to Globalization and Strategies to overcome them held at MNM Jain Engineering College, Chennai, March 8, 2007	National

Book/Book Chaoter/Monogram/Edited Volume

Name	Year	Cite as MLA/APA/Vancouver/IEEE Format
NILOY BHATTACHERJEE	2022-2023	Mukherjee S., Roy B., Bhattacharjee N. K., Mondal, S., Roy, A. Psychosomatic impacts from COVID 19 among students of professional courses: Risk factors and possible mitigation interventions, Book Chapter in Impact of COVID-19 on Business, Economy and society, Redshine Publication, pp. 78-91. May, 2023. ISBN 978-1-31-270183-0, https://doi.org/10.25215/1312701838
NILOY BHATTACHERJEE	2021-23	Mondal, B., Chakraborty, D., Bhattacherjee, N. K., Mukherjee, M., Neogi, S., Gupta, S., Review for Metaheuristic Optimization Propels Machine Learning Computations Execution on Spam Comment Area Under Digital Security Aegis Region , pp. 343-361, Integrating Meta-heuristics and Machine Learning for Real-world Optimization Problems, Volume 1038 of Studies in Computational Intelligence, Springer Nature, June 2022, ISBN/ISSN 3030990796, 9783030990794, https://doi.org/10.1007/978-3-030-99079-4_13
INDRANI SENGUPTA	2017	TOTAL FACTOR PRODUCTIVITY GROWTH IN TELECOMMUNICATION SERVICE SECTOR IN INDIA
Sandip Mukherjee	2023	“Psychosomatic impacts from COVID 19 among students of professional courses: Risk factors and possible mitigation interventions”; “Edited Book Impact of COVID-19 on Business, Economy and Society”, Redshine Publication, ISBN 978-1-31-270183-0, d.o.i. 10.25215/1312701838, pp. 78-91. May, 2023
Sandip Mukherjee	2023	2. “Transforming Workplace and Promoting LGBTQI Inclusive Industry in India- Role of Media in Bringing Suitable Legislations”; Edited Book "Media and Marginalized Voices", XIM University, Bhubaneswar (Abstract accepted; full paper submitted for publication on Aug., 2023)
DR. BHASWATI ROY	2023	.“Psychosomatic impacts from COVID 19 among students of professional courses: Risk factors and possible mitigation interventions”; “Edited Book Impact of COVID-19 on Business, Economy and Society”, Redshine Publication, ISBN 978-1-31-270183-0, d.o.i. 10.25215/1312701838, pp. 78-91. May, 2023.
DR. BHASWATI ROY	2023	. “Transforming Workplace and Promoting LGBTQI Inclusive Industry in India- Role of Media in Bringing Suitable Legislations”; Edited Book "Media and Marginalized Voices", XIM University, Bhubaneswar ( Aug., 2023).
Dr. Arunava Mookherjee	2023	Mookherjee, Arunava and Roy, Krishna, Identifying the Factors Affecting Customer Satisfaction in the Purchase of Apparel for Sustainability in the Organized Retail Sector–a Case Study of Pantaloons Retail, Durgapur (February 3, 2023). SDVP 2023 edited book : RESILIENCE AND SUSTAINABLE DEVELOPMENT, (ISBN: 978-93-56404-13-7), pp(18-33) , published from MDI Murshidabad, May,2023, Publisher : BLOOMSBURY INDIA, 2023,
Dr. Arunava Mookherjee	2019	Roy, Krishna and Mookherjee, Arunava, A Study To Devise Strategies To Curb Student Absenteeism Rates To Ensure Sustainable Development Of Private Professional Colleges In West Bengal (May 5, 2019). Sustainable Development- A Value Chain Perspective, 1e, (ISBN: 978-93-88874-23-6) published from MDI Murshidabad, May,2019, Publisher : Speaking Tiger Publishing Pvt Ltd.
Dr. Arunava Mookherjee	2023	Book titled : "Data Analytics Skills for Managers", Aryan Publishers, India. Co- Authors Roy, Krishna, and Bhattacharjee Niloy Kumar. (ISBN-978-81-94452-54-6)
Dr. Arunava Mookherjee	2009	Dutta D.M, Mookherjee Arunava, “h - CRM & not e-CRM is the essential and effective tool for Relationship Marketing for Retail financing of Commercial Automobiles in Durgapur”- A Study – as a chapter in the Edited Volume on “Wealth Management”, authored by Dr. Nalini Prava Tripathy of IIM Shillong published by Mahamaya Publishing House, 2009
Dr. Arunava Mookherjee	2009	Dutta D.M, Mookherjee Arunava , “Emergence of Retail Financing: A Journey through Ages” A Study on West Bengal & Jharkhand”. With Prof. Dev Malya Dutta, Edited Volume named “Management, Past Present & Future” by Kumaun University, 2009.
SOMROOP SIDDHANTA	2023	Is the Premier League Really Balanced? Evidence From Multiple Measures. Guha, M.K., Siddhanta, S. Perspectives in Sustainable Management Practices, pp. 176–184

Thesis Supervised

Post Graduate

Name	Year	Topic
Sandip Mukherjee	MBA-2022	TRAINING, DEVELOPMENT AND PERFORMANCE APPRAISAL AT DVC
Sandip Mukherjee	MBA- 2022	EMPLOYEE WELFARE POLICY AT ECL
Sandip Mukherjee	MBA- 2022	Measuring Effectiveness of Online Training and Offline Training
Sandip Mukherjee	MBA- 2022	A STUDY OF THE EMPLOYMENT PROCESS AT ECL
DR. BHASWATI ROY	MBA 2021-23	Topic : Employee satisfaction survey at Supreme Industry Internship Project
DR. BHASWATI ROY	MBA 2021-23	Topic : Recruitment processes at Peerless Inn Hotel Internship Project
DR. BHASWATI ROY	MBA 2021-23	Topic : Employee satisfaction survey at Supreme Industry Internship Project
DR. BHASWATI ROY	MBA 2021-23	Topic : Training, Development & Learning practices at PCBL Internship Project
DR. BHASWATI ROY	MBA 2021-23	Topic : Employee satisfaction survey at Supreme Industry Internship Project
Dr. Arunava Mookherjee	MBA-22-24	A comprehensive study to determine the Penetration and Visibility of Fortune Soya Oil in the Durgapur and Panagarh Markets
Dr. Arunava Mookherjee	MBA-22-24	A study to identify the factors affecting Consumer Purchase Intent for Women's Western Casual wear section @ Shoppers' Stop, Durgapur
Dr. Arunava Mookherjee	MBA-22-24	A Comprehensive Study on the Penetration and Visibility of Fortune Mustard Oil in the Durgapur Market.
Dr. Arunava Mookherjee	MBA-22-24	A study to identify the factors affecting Consumer Purchase Intent for Women's Western Formal wear section @ Shoppers' Stop, Durgapur
Dr. Arunava Mookherjee	MBA-22-24	A comprehensive study to determine the Penetration and Visibility of Fortune Soya Chunks in the Durgapur and Asansol Markets
Dr. Arunava Mookherjee	MBA-22-24	A comprehensive study to determine the Penetration and Visibility of Fortune Sunflower Oil in the Durgapur and Raniganj Markets
Dr. Arunava Mookherjee	MBA-21-23	A Study on the Paradigm Shift in Buying Pattern in Men's Casual Wear in Post-Covid at Pantaloons Durgapur
Dr. Arunava Mookherjee	MBA-21-23	A STUDY ON THE PARADIGM SHIFT IN THE BUYING PATTERN OF WATCHES POST COVID AT SHOPPERS STOP DURGAPUR
Dr. Arunava Mookherjee	MBA-21-23	A Study on the New Category Introduction with New age Group Projection
Dr. Arunava Mookherjee	MBA-21-23	A Study on the Integrated Fashion in Ethnic Wear at Pantaloons Durgapur
Dr. Arunava Mookherjee	MBA-21-23	A STUDY ON THE DYNAMIC MARKET CHANGE AND TREND ANALYSIS WITH MARKETING EVALUATION FOR LADIES WESTERN IN PANTALOONS DURGAPUR
Dr. Arunava Mookherjee	MBA-20-22	A COMPARATIVE STUDY ON THE VARIOUS WEB CONTENT ANALYSIS OF TWO LEADING COMPANIES IN THE PAINT INDUSTRY’

Highlights

Department

MBA